Instant Excellence: The 12-month Journey to Specialty Coffee Convenience
It’s 5am on a Tuesday morning at our roastery, and I’m holding something that twelve months ago seemed impossible: a cup of Instant Coffee made in house, from coffee that our team roasted, that tastes like it could have come straight from our the baristas at one of our cafes.
Over the last 16 years, we’ve done our best to build a reputation on obsessive quality, no genuine, unpretentious community connection. But there was always a nagging gap - what happens when our customers can’t access a proper espresso machine? When they’re camping, stuck in a hotel, or your just don’t have the time in the morning to make their own brew.
We refuse to accept that convenience means compromising on everything we stand for.